When we look at our brands and specialty we come across some issues, brands in mature stages, indication saturations, no new medical data, proven fact that drug works in real patients, believability in molecule data, use of drug in different patient group for increased usage.
We try various marketing strategies to improve our market share and growth. But the new evolving strategy world over is Real World studies/evidence (RWS/RWE). RWS have the ability to provide deeper insights into the patient journey, treatment pathways, understanding of disease patterns and treatment effectiveness.
Healthcare Brand Management teams can use RWS/RWE:
Insignia Communication with its experience of more than a decade in strategic medico-marketing is well equipped to help you to evolve RWS as a marketing strategy. This is true from the fact that we had been partnering with health care clients in providing services from Study Design, Development of ED, EC Management, SMO and Data collection(Both remote and at Site), Analysis/ Report generation and Manuscript writing and Publication management as per target Journal
Our dedicated RWS team, with a HIPAA /ISO compliant call center setup, in-house developed CRM platform with EDC and dedicated medical and biostatistician team for helping protocol writing, manuscripts, content management and publication support. We are well equipped to handle any RWS/RWE.
We add value to such programs with our experienced technology and digital expert team for developing digital apps/ platforms and Subject Matter experts relationships. We also have distribution License and can handle the samples to quantify the success of RWS.