Need of an MPO - Aligned Communications

Conventional marketers have to deal with multiple third party vendors, solution providers agencies to achieve their marketing, advertising and communication goals.

Good Plans

Challenges faced by the marketers includes:

Lack of end to end solution providers:

The advertising, promotion and brand communication needs of the healthcare brand management team is multifold. The key to the same in consistent message across all stakeholders through various promotion medium and methods.
At present there is no agency which can get all promotional needs satisfied under one roof to ensure consistency of strategic communication and branding across medium except Insignia Communications.

Expertise in specific domain:

All existing healthcare agencies do not cater to all the strategic and communication needs, therefore healthcare marketer needs multiple agencies to satisfy their strategic and marketing needs.
The teams and expertise are aligned to some needs which hampers the scalability and may lead to distortion or inconsistency across medium of communication such as creatives, medical content, medico-marketing, digital and events.

Lack of partnership and ownership:

The existing healthcare agencies are unable to part of the complete brand plan exercise because of lack of experience and exertise in all aspects of healthcare marketing.
This leads to lack of complete partnership and ownership but only partnering in part of brand or communication plan.

What is an MPO?

Insignia Communications follows a methodological process to work with the clients and ensure marketing productivity and partnering in real sense to add tangible value for the brands.


  • Understanding the business objectives
  • Understanding the market, data mining and insight capturing
  • Identifying the latent need in the market and mapping it with business objectives
  • Drawing and deploying strategies and Tactical plan
  • Devising an integrated medical communication strategy
  • Executing the creative and medico marketing strategy
  • Event management
  • Digital strategies to reach TA
  • Customer Relationship management
  • Mapping the impact of the activities
  • Developing tools to calculate measurable impact and changing customer behaviour

This journey empowers the marketers with end to end solution, expertise across different domains and successful ROI mapping to shape the future of Healthcare market

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With a decade of knowledge and highly experienced team, we help our clients succeed.


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From the CEO's Desk

Mr. Vijay Lokhande is an industry veteran with over 20 years of experience in pharma sales, brand management, strategic marketing & business development at leadership positions. He has worked with pharma majors such as Nicholas Piramal, Wyeth, Abbott, Pharmacia, Pfizer.

In his last pharma assignment he was Head (Sales & Marketing) at Novartis Healthcare Pvt. Ltd. – CVM Division. He was also Country Head-India and Middle East at Indegene Life Systems Pvt. Ltd.

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+91 22 4226 9999
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201, Shreepal Complex,
Suren Road, Andheri-East,
Mumbai - 400 093. India.